Are you our new intern?

Founded in 2013, SACC-SFL has the reputation of being a fast-moving and energetic chamber. As an intern at SACC-SFL, you get the unique opportunity to be part of the cutting-edge setting that is South Florida today. You will be able to expand your professional network, gain new experience and advance your skills by meeting and collaborating with industry leaders and professionals in a variety of business sectors. This is a chance to gain a competitive edge, in Sweden and internationally.

  • We introduce and promote Swedish innovations, entrepreneurs, start-ups and established companies in the South Florida area.
  • We link American and Swedish companies for mutually advantageous business opportunities.
  • We foster knowledge sharing and cultural exchange across borders.

Job Description

SACC-SFL is looking for two outgoing and ambitious interns who are passionate about marketing and operations management. Experience in WordPress, graphic design and communication is an advantage as well as previous international experience. Most importantly, you enjoy networking and meeting new people. The intern’s primary tasks will be to assist with general operations, marketing, and event management.

TASKS WILL INCLUDE BUT ARE NOT LIMITED TO:

  • Promoting the Chamber and Chamber events through marketing activities
  • Update the Chamber databases
  • Help providing general office administration
  • Support our treasurer with Chamber financial management
  • Organizing Chamber events, including coordinating volunteers for these
  • Attending Chamber specific networking events
  • Assisting in recruiting new Chamber members
  • Assisting in membership program development
  • Preparing board meetings • Help providing general office administration
  • Ensuring that the Chamber website is up to date
  • Managing social media accounts
  • Write and update procedures (office manual, etc.)

Required Skills

  • Higher education within Business, Marketing, or Project management
  • Related work or extracurricular experience
  • Outgoing personality, salesmanship and initiative skills
  • Leadership and teamwork skills
  • Strong analytical skills
  • Excellent verbal and written skills in Swedish and English
  • Swedish citizenship

Apply here: https://sacc-usa.org/trainee/positions/us/

Meet our New Trainees

At SACC-SFL, we are very happy to welcome our new trainees –
Lovisa Sennerman and Katrina Hedencrona!

Hello, my name is Lovisa Sennerman. I am 22 years old and come from Gothenburg, Sweden. I am currently studying international sales and marketing. I am interested in traveling and to meet new people. When I saw this internship at The Swedish- American Chamber of Commerce here in Fort Lauderdale, I took the opportunity to come here to learn more about the things I’ve learn in school, and about the American culture. I am looking forward to learn more about SACC Fort Lauderdale and the culture here.

My name is Katarina Hedencrona and I am from Gothenburg. I recently finished my bachelor’s degree in management. I’ve always had my mind set on moving abroad and I consider myself as an ’’all inclusive, non exclusive’’- person. Those are two of the reasons why I chose to apply to SACC-SFL. Now you know a little bit about me and I hope that if we meet, you can tell me a bit about yourself. Looking forward to that!

ARE YOU OUR NEW INTERN?

Founded in 2013, SACC-SFL has the reputation of being a fast-moving and energetic chamber. As an intern at SACC-SFL, you get the unique opportunity to be part of the cutting-edge setting that is South Florida today. You will be able to expand your professional network, gain new experience and advance your skills by meeting and collaborating with industry leaders and professionals in a variety of business sectors. This is a chance to gain a competitive edge, in Sweden and internationally.

  • We introduce and promote Swedish innovations, entrepreneurs, start-ups and established companies in the South Florida area.
  • We link American and Swedish companies for mutually advantageous business opportunities.
  • We foster knowledge sharing and cultural exchange across borders.

Job Description

SACC-SFL is looki

ng for two outgoing and ambitious interns who are passionate about marketing and operations management. Experience in WordPress, graphic design and communication is an advantage as well as previous international experience. Most importantly, you enjoy networking and meeting new people. The intern’s primary tasks will be to assist with general operations, marketing, and event management.

TASKS WILL INCLUDE BUT ARE NOT LIMITED TO:

  • General office administration
  • Manage social media accounts
  • Ensure that the Chamber website is up to date
  • Create content for the Chamber Newsletter
  • Organize and attend the Chamber’s events
  • Promote the Chamber through marketing activities
  • Assist in recruiting new Chamber members & interns

Required Skills

  • Higher education within Business, Marketing, or Project management
  • Related work or extracurricular experience
  • Outgoing personality and salesmanship skills
  • Leadership and teamwork skills
  • Excellent verbal and written skills in Swedish and English
  • Swedish or Finish citizenship

Apply here: http://sacc-usa.org/trainee/positions/?mc_cid=0d998bd231&mc_eid=68ac0a1a55

Application closes September 30th.

Bollnäs Stanley Cup-mästare lär ut hockey i Florida med bandyklubbor – Text av Sven Gustavsson

Daytona. Anders Eriksson vann Stanley Cup 1998. Han avslutade karriären i Modo, flyttade tillbaka till USA och nu lär han ut hockey till unga amerikaner i Florida. Han driver eget företag i byggbranschen och spelar även veteranhockey. Här berättar han när han blir en ”Mange Wernblom” Text av Sven Gustavsson.


Har man en svensk Stanley Cup-mästare från bandyfästet Bollnäs, som ledare för ett hockeyläger i Florida, är det klart att uppvärmningen sker med en rosa boll och bandyklubbor.

43-årige Anders Eriksson följer förnöjsamt när de amerikanska barnen för första gången bekantar sig med de konstiga krokiga klubborna.

Det tar inte lång tid för de mest talangfulla att förstå hur den ska hanteras, men när det kommer till skott är det fortfarande ett slags handledare som gäller.

Det är tropiskt hett ute och rejält kyligt inne i ishallen, som ligger i anslutning till ett köpcenter i Daytona strax söder om den världsberömda racingbanan.

Här drillar Anders Eriksson, Peter Nyman och Sören Strandberg ett knappt 30-tal amerikanska barn.

Peter från Mjölby spelade back med Calle Johansson i juniorlandslaget och division 1-hockey i Tranås innan han hade en kortare karriär i England. Nu bor han i Orlando.

Sören är före detta bandytränare, som flyttade till Mount Dora strax norr om Orlando och startade ett bed & breakfast.

Tillsammans hoppas de tre svenskarna att det här hockeylägret ska bli återkommande. Peter har en vision om utbyte med någon svensk hockeyskola.

– Jag hjälpte en del kompisars barn när jag flyttade hit. Men mina egna barn och det de höll på med tog all tid. Nu har de blivit så stora att jag har mer tid. Det är kul att jobba med barn. Visar man dem något och de ser att det fungerar, blir det som en snöboll. De växer, säger Anders engagerat.

Att skjuta med bandyklubba är inte helt lätt.

Uppväxt i den svenska idrottsrörelsen har han sin egen vision han vill föra över till barnen här:

– Barnen ska förstå att det är okej att göra annat också och att det är okej att göra fel. Funkar det inte på ett sätt, så pröva något annat. Det är den inställningen man fick med sig hemifrån Sverige.

Han var också med och ledde ett par läger i West Palm Beach efter Daytona under maj.

– Allt är så direkt för barn i dag med telefoner och datorer. Det är också viktigt att de rör sig. Vi har visat dem innebandy här. Det är ju jättebra. 60 dollar för klubba och boll. Det har alla råd med.

Anders Eriksson vill jobba ännu mer med utveckling, gärna i något NHL-lag.

– Men det är svårt. Jag jobbar en del med Florida Panthers för att få unga intresserade och även med deras stipendier.

Florida var ett av totalt 14 lag han spelade i under sin aktiva tid i Nordamerika och hans gamla lag har inte glömt honom.

– Jag var med när de hängde ”Lidas” tröja i taket och sista matchen i Joe Louis Arena, säger han om Nicklas Lidström och Detroit.

Han har också valts in i Chicagos veteranlag, även om debuten fortfarande väntar.

Hur är det med de egna barnen, ser du någon ny storväxt defensiv backklippa där?

– Sjuåringen har noll intresse av sport. Han gillar att dansa och uppträda. Yngsta dottern är tio. Hon är sportfanatiker och jätteduktig på basket. Hon vill också pröva på hockey. Äldsta dottern är mer intresserad av dans och höll på med konståkning som yngre.

Som före detta NHL-spelare, som valt att stanna i USA, ser han fördelarna med att ge sina barn olika uppväxtmiljöer.

– Vi tar hem dem till Sverige varje sommar och så har vi hus utanför Toronto. Det blir mycket utomhusaktiviteter och det gillar de. Jag försöker ge dem samma uppväxt jag hade hemma i Bollnäs, fast i Florida då.

Efter att 1991 ha utsetts till bästa back i Tv-pucken tog han dubbla JSM-guld (både J18 och J20) med Modo åren efter, samt var med och förlorade SM-finalen 1994.

1995–96 debuterade han i Detroit i NHL, där han också vann Stanley Cup 1998. Totalt spelade han 608 matcher för nio olika NHL-klubbar under 13 säsonger. 2011 avslutade han karriären i kvalserien, med Modo.

– Men jag var inte där när de åkte ur, understryker han.

Efter karriären flyttade han tillbaka till USA och Delray Beach i sydöstra Florida.

– Jag har varit här i Nordamerika i 23 år. Längre än i Sverige. Det var hela tiden tanken att komma tillbaka hit och mysa.

Anders Eriksson spelar själv veteranhockey – när han inte tränar ungdomar.Han spelar fortfarande hockey ett par gånger i veckan.

– Det är fortfarande skitkul. Spelar i Labatt Blue. Det är Beer League. Det är faktiskt en riktigt bra liga.

Beer League är veteranhockeyn i Nordamerika, som håller långt över 170.000 spelare aktiva i USA, varav 17.000 kvinnor. Det är också stort i Kanada.

Har de koll på vem du är och vad du gjort?

– Jadå, och jag kan åka och göra mål lite när jag vill. Men det gör jag inte. Jag är där för att ha kul, dricka en öl och mysa. Jag håller i pucken och försöker få alla andra att göra mål i stället. Det ger väldigt kul respons från de andra.

Försöker de testa dig?

– Jag har sagt att de kan haka mig och allt, men slå inte på armarna, för då blir jag ”Mange” Wernblom, säger Anders Eriksson och skrattar åt liknelsen med Modos tuffing Magnus Wernblom.

– En gång var det en som åkte och hackade. Nästa gång smackade jag till honom rejält och sa att ”gör inte om det där igen”. Det blev alldeles tyst i rinken. Vi får ju inte tacklas, men jag tog min tvåminutare för det.

– Efteråt kom han och sa ”vilken jäkla tackling”. Jag svarade bara att ”jag tog inte ens i”.

Hur mycket följer du NHL?

– Inte speciellt mycket. Men när det kommer till slutspel, då är jag med. Det har ju varit sjukt bra hockey i år.

– När vi hade en samling med vårt lag i Beer League sa vi ”undrar hur långsam man skulle se ut om man hoppade ut på isen?”. Man skulle bli snuvig och sjuk i tre veckor av draget. Gud va snabb dom är, säger Anders Eriksson och norrländskan bryter igenom ordentligt.

– Jag tror Vegas har riktigt bra chans att gå hela vägen. Jag hade ju Gerard Gallant i Columbus, så honom har jag känt länge.

Fakta.Anders Erikssons brokiga karriär

1991–95. Modo, 109 matcher i elitserien och SM-slutspel.

1995–99. Detroit, 172 matcher (samt 119 i AHL i Adironduck Red Wings).

1999–2000. Chicago, 97.

2000–01. Florida, 60.

2001–03. Toronto, 48 (97 AHL-matcher i St. John’s).

2003–04. Columbus, 66.

2004–05. HV71 (lockout), 32.

2005–06. Springfield Falcons, 12 AHL-matcher och 28 med Metallurg Magnitogorsk i KHL.

2006–07. Columbus, 79.

2007–08. Calgary, 61.

2008–09. Quad City Flames, 66 i AHL.

2009–10. Phoenix, 12 matcher, 10 med New York Rangers, 10 i AHL med San Antonia Rampage och 8 i Hartford Wolfpack.

2010–11. Timrå, 6 matcher i elitserien och 35 med Modo i elitserien och kvalserien.


Texten är även tillgänglig på https://www.dn.se/sport/ishockey/bollnas-stanley-cup-mastare-lar-ut-hockey-i-florida-med-bandyklubbor/ 

3 Best Practices for Small Business Marketing

With a MBA in Marketing & Management from Columbia University and nine years in direct mail –  you can surely say that Janet Granger has a lot of experience when it comes to marketing strategy. Janet has been named one of the 20 Most Influential Content Marketers in New England and in 2016, she published the book: Digital Influence for Baby Boomers: Why you should care and yes, you can do this! Here are her 3 best practices for small business marketing:


Small businesses need marketing but often work with a shoestring budget. Knowing that every penny has to be spent wisely, here are the best ways to ensure that a marketing person, team, or outside agency delivers the greatest success and results.

1. Define what’s important to you.

This may sound simple but it’s rare that marketing people start with asking questions. Most often, they start with suggestions of what to do and how much to spend.

Which, if you think about it, makes no sense. There’s no package or one-size-fits-all marketing plan. Every marketing strategy should start with the business results. What do you want to achieve?  For example, if most of your sales come from a conference or event, is your goal a certain number of people at your booth/location? Or is it all about online sales? Or foot traffic into a store? Are you looking to build your brand? Let your marketing team know what is important to you and how you’ll be judging their results.

If you don’t set out the goals at beginning, you’re setting yourself up (and them) for failure. Not sure what you should expect? Ask them what they will be delivering for you. And if you don’t like what you hear, change it.

2. Marketing takes time; don’t expect perfection at the start.

The early part of any marketing campaign is where the marketing person (or team) watches what’s happening and, if they’re good, tweaks the campaign to maximize results.

There’s nothing worse than a business owner seeing the early results of a campaign and shutting it down prematurely. Yes, it’s great to be involved and to monitor. But don’t expect the final results at the very beginning. Marketing is part science and part art. Give a campaign four weeks before you start to evaluate it and two – three months before you decide to change it or pull the plug.  

On the other hand, if the early results show that absolutely nothing is working, it’s time to stop, step back, and assess. This is often a good moment to try something new while still focusing on the same goals (as established in Step 1). 

3. Be sure to have a thorough debrief at the end, to review the metrics from the campaign.

Ask your marketing person or agency to review (a) what they promised you at the very beginning (again, Step 1) and (b) all the data that shows they delivered on that promise. If they can’t do this, they haven’t done their job.

Knowing that you’ll want this at the end of any campaign, it’s good for your marketing person or team to think about what data and results you’ll need before the project even starts. That way, all the metrics are set up properly at the beginning to measure if the campaign was, or was not, successful. 

For more marketing tips and tricks, visit www.janetgranger.com and sign up for my newsletter! 

What You Might Not Know About the Stars Above Us

On April 18th, SACC-SFL arranged a happy hour with the theme “Stargazing”. Astronomy Professor Niel Mulchan was invited to talk about what stars really are and to give us an introduction to astrology. Niel was kind enough to share a summary and some additional fun facts with us to enjoy. Read it below. 


The ink is still wet as the story of the Universe is being written in the search for answers, some of which we may never find. But these just may be the unsolved mysteries mankind needs to escape the burdens of life, even for just a minute to look to the heavens and wonder why. Looking up into the seemingly infinite Cosmos, we may find some solace knowing that we are all eternally chemically bonded not just to each other, but to everything that ever was, still is, and ever will be. We are all quite truly one with the Universe. But no species lasts forever. And the end will come for the run of the human race as the relentless work of evolution continues to adapt all life to an ever-changing planet. But until that time comes in the not-so-distant-future, take heed in exactly how special you are, for the very material that gives you life is born from the death of stars billions and billions of years ago in the far reaches of the Universe, trillions of trillions of kilometers away. Each of us is made of the scattered remains of the birth of the Universe and the death of stars, most of which turn into Black Holes.

A moonlit walk on the beach is more special than you may realize. Our closest celestial neighbor in all the Universe, is our very own Moon, “Theia,” named after the Greek goodness of Divinity. Just 384,000 km away from us, one quarter the size of the Earth and born out a cataclysmic collision of two planets 4 billion years ago, the Universe is slowly reclaiming our Moon. Enjoy the beauty of the full Moon before it’s too late, for each year the Moon drifts off into the darkness of space by a few centimeters, and eventually we will lose our Moon. What happens then? Well, nothing good. You’ll have to come find me for the answers you may not like!

Finally, maybe the most meaningful word we have ever learnt, is the word “perspective.” What you see simply depends on how you see it. Anyone can tell you where to look, but no one can tell you what to see. From here on our home, the Earth, it’s the only home we’ve ever known, and may ever know. It is home to everyone we hold dear to our lives, and all of the material possessions that we believe we cannot live without. And as we spend our relatively short time as a species on Earth thinking about how to keep all of our material possessions, and how to get more of it, give a passing thought to your perspective. You see, on one hand, the Earth is truly special. It is the only place in the entire known Universe where life has ever been found, and may ever be found. It is the only place where liquid water is known to exist. It is the only place where rainbows and sunsets have ever existed. But for all of this unique beauty, think about on the other hand. Being far into the depths of space and looking back at the Earth and everyone and everything on it. It is only then, with that perspective, that one would realize that in the grandest of schemes, how absolutely insignificant the Earth, and everything and everyone one on it, really is. For the speck of dust that the Earth would look like from the depths of space would render it completely meaningless, and it would have made no difference to the Universe had the Earth never existed in the first place. Whether you see the Earth in all its uniqueness, or as an irrelevant speck of dust in the vast Universe, simply depends on your perspective: are you inside the box looking out, or are you outside the box looking in.

The rise of fall of empires and civilizations around the world that all looked to the stars for guidance should teach us not to worry about trying to save the Planet, the Earth is a great survivor. It’s been here for billions of years long before we ever existed, and will be here for billions long after we’re gone. It’s saving mankind that we should be worried about.

 

Text by: Niel Mulchan, Professor at Broward University. 

Do I, as a US-Business Owner, Need to Worry About GDPR?

For a while now, people have been talking about ”GDPR”. But what does this security reform really mean for US-companies? The usual answer you hear is “Nothing right? – That’s just for European companies!” Wrong. Any company that has a web presence and market their services/products over the internet have got some work to do before May 25th.

 

On May 25th, 2018, EU (the European Union) General Data Protection Regulation (GDPR), will take effect after years of discussions. GDPR has been described as the most significant change to data privacy and security in modern years, the last 20 years to be exact. It’s a brand new legal framework for how organizations can use personal data – and it applies well beyond the borders of Europe as well. If you haven’t started to prepare for May 25th, it’s time to start. There are several things that need to be effective before the approaching the May deadline. Any organization that processes, hold or owns European data, or is based in the EU, needs to follow the regulation – or prepare for heavy penaltiesThe law imposes fines from 2-4% of the global annual revenue of the prior financial year – a heavy burden to carry for most companies.

 

The short story – GDPR was introduced to protect EU citizens and their personal data, including the data that has already been collected, stored, processed or destroyed. Personal data is the data that is relatable to an identified or identifiable natural person; meaning a person that can be identified through name, ID number, location data, or other factors specific to the physical, physiological, economic, cultural or social identity of that person. This even includes IP addresses, cookies, social media posts, online contacts and mobile device IDs.

 

It is all about the territorial scope! This means, if your US-company processes personal data of an individual living in the EU when the data is accessed – your company is subject to the new law. Article 3 in GDPR says that this applies even if no financial transaction occurs – Another example: if your company is offering a marketing service globally or offering shipping worldwide, you must follow the new law. Same goes if your company is monitoring the behavior of EU residents, tracking their online behavior. Clarification: the law only applies if the consumers are in the EU when the data is collected – for collection of data from EU residents outside of the EU, the law would not apply.

 

SACC-SFL Advice of the day! All US-bases companies, especially the ones with strong presence on the internet, should check if their activity falls within the scope of GDPR. Did we stress you? No worries – The new law is just plain good business practice and will enhance trust from customers, which can be a competitive advantage!

Three steps:
  1. Track your data! It might take time (read: a lot of time), but it gives you multiple benefits. Make sure you are aware of which data you possess, where you have it, for how long you’ve had it and why you have it. Have someone in your organization in charge for data protection and make sure that the person has the necessary expertise and the abilities to structure your organizations’ data.
  2. Take a look at your consent and disclosure documents for your customers. The customers should be able to agree to or decline what kind of data you save. Agreements is the key.
  3. Re-evaluate your service agreements. If a third-party is not able to prove that they are compliant with the new EU-law, they are working illegal – which will most likely give you a bad reputation.

 

Text by: Emelie Malmquist

References (click on the links to read more):

Costigan, M & Lazzarotti J. Lexology, 2o18. 

GDPR EU.org 

Faitelson, Y. Forbes, 2017. 

Article from SACC-USA: The Wonders of the Sunshine State

The article below is written by Maja Frendin at SACC-USA about our organisation here in Fort Lauderdale / Palm Beach. 


We recently spoke to our President of SACC Fort Lauderdale/Palm Beach (SACC-SFL), Felizia Mulchan, about her work at SACC-SFL and their upcoming events.

The chamber recently held its hugely successful annual event at the DaVinci Inflight Training Institute, a private aviation training facility. Members and guests joined in on the festivities with hors d’oeuvres and open bar, after a presentation of the new Board of Directors. DaVinci Inflight Training Institute is a private aviation training facility. The event also showcased the artworks of up-and-coming artist Tatiana Malinine, who has also helped SACC-SFL with much of it’s media branding.

Mulchan described their events as a way of cross-promoting their different member companies, and to show the value of the SACC network. Later this spring, SACC-SFL will host a marketing series, with workshops and seminars focusing on online marketing.

“The first seminar will focus on social media marketing and boosting your online image. During the second workshop, the guests will be able to have makeup done by a professional artist and their pictures and headshots taken by a photographer. The idea is to be able to cross promote and provide offers for several members, and not just have social events.”

One of SACC-SFL’s most popular events is their annual Sommarfest, held every year in June at the Scandinavian Center together with The Swedish Consulate in Fort Lauderdale, Svenska Skolan i Fort Lauderdale, Svenska Kyrkan in Florida and SWEA South Florida. Around 350 guests are expected. The summer celebration is a fantastic opportunity for members to extend their networks through all the Swedish organizations in South Florida.

When talking specifically about the SACC-SFL network, Mulchan recognizes a few top priorities for the chamber. Firstly, the ability to cross promote and expand the network, as well as offering services to the smaller businesses in the network is high on the agenda. Secondly, the chamber is a strong promoter of the J1-visa program and is focusing on helping businesses secure top talent.

According to Mulchan, Florida is a diverse state with a multitude of industries, something that reflects on the SACC-SFL members. One of the predominant industries in the state is the marine industry, which has always had a high concentration of Scandinavians. Sweden also has a prominent role within the hospitality industry in Florida, with several Swedish owned hotels and vacation properties. Moreover, there are growing equestrian and golfing communities in Florida, where Swedish businesses and products continue to be strong brands.

Looking forward, Mulchan recognizes that there are incredible business opportunities in Florida for the chamber to capitalize on. The challenge lies in deploying and utilizing the chamber’s resources to reach its full potential. Mulchan believes that recent tax reforms will have a positive impact on Swedish companies looking to establish themselves in the US, and that the lower tax rates have been very well received across the board.

We here at SACC-USA are very proud to have Felizia Mulchan and her team of dedicated professionals promoting the SACC values and we are excited to follow SACC-SFL’s continued expansion.

Prime Minister Löfven meets President Trump

“He’s a highly respected man and done a great job in Sweden.  They are doing, really, record numbers, I guess very much like we’re doing record numbers.”  – President Trump about Swedish Prime Minister Löfven.

In the beginning of March, the Prime Minister of Sweden, Stefan Löfven, and President Trump had a meeting at the White House. The meeting marks 200 years since the beginning of diplomatic relations between the US and Sweden. Prime Minister Stefan Löfven is the first of the European leaders to visit the White House since President Trump announced, in the beginning of March, that he wanted to impose tariffs on imports of steel at 25% and aluminum at 10%. Another topic for the meeting was Sweden’s long-standing diplomatic relationship with North Korea. Prime Minister Stefan Löfven offered to assist the United States in its efforts to end the nuclear crisis there.

During the meeting, the third edition of the report “Sweden create jobs in America” was released. Swedish companies create nearly 1,000,000 jobs in the U.S., directly or indirectly. With $52.7 billion in Foreign Direct Investment, Sweden is the 15th largest investor per capita in to the U.S. Bilateral trade relations. Today, the United States is Sweden’s largest trading partner outside the European Union and the third largest export market for Swedish companies.

You can read the complete report and more about the partnership between Sweden and the United States here.